Build digital relationships based on transparency and trust, turn unknow visitor into loyal customers, boost conversions and engagement, and foster long-term brand loyalty. The biggest benefit is that customer data can be recorded centrally to enable “clean” follow-up processes.

SAP’s Customer Data Cloud provides a digital customer identity and access management tool that enables companies to collect, aggregate, and manage customer data across multiple touchpoints and applications.

SAP Customer Identity

SAP Customer Consent

SAP Customer Profile